Atrima Writes

  Each day we have 4,83,60,00,00,00,000‬ ideas ! ARE YOU SURE YOUR SO CALLED GREAT THOUGHT CAN COMPETE WITH THE OTHER 48360000000000 IDEAS?  There’s one story that We’ve been told several times in our Marketing class. And it goes like - There was an island where nobody wears a shoe!    So , a person from a shoe manufacturing company was sent there to find if there's a demand for shoes in the market. He found it odd as he saw everyone there was bare-footed and nobody in the market place was looking for something to wear on their feet and therefore being upset he sent a mail to his company that there's no demand for shoes as nobody wears a shoe.  Few days later on the same Island there was another person who went there from a shoe company and right after landing a report was sent to the company for sending piles of shoes on that island because  Nobody wears a shoe in the market.   You can spot the difference between the perception of two ...

Selling based on the price is like an addiction. In the short term they feel Fantastic but continue to do it for a longer time and it'll start harming you ………  In this era of fast fashion and trends there's barely a product or service on the market that the customers can't buy from someone else for about the same price, about the same quality, about the same level of service and about the same features. Even if the company is having the advantage of first comers it's lost in a few months. Even the novel goods get substituted. Within months someone comes up with a product similar to it or even better.  In this situation there are only two ways one can influence human behavior. Either by Manipulating or by influencing.  Manipulating and influencing both drives the customers to make a purchase but both are very different from one another.  Typical Manipulating techniques include Price dropping, offers, using fear, peer pressure, promotion or promising innovation . [If ...

Sales AND OFFERS MAKE YOU BELIVE YOU’RE WINNING BUT IN LONG TERM YOU’RE NOT….. KNOW WHY? How many times have you bought 3 pairs of Denim together because the offer said BUY 2 AND GET 1BARE DENIMS FREE! We all have fell for one of those ‘ Traps ’. Your mother too has; BECAUSE the offer said 1kg tomatoes for 30/- and 2kg is for 50/- . Whereas she clearly knew she had about half a kg tomatoes in the fridge already and she doesn’t need more than a 1kg for herself. You might also remember that one time you had to have loki ki sabji for a whole week and your mother convinced you that it is the ONLY vegetable you ever need to eat to stay healthy or loose weight. That is because there was a “15/- OFF above 2kg” sign over the counter and your mother didn’t want to loose such lucrative offer. If you were her you wouldn’t either. While in Spencers your mom forgot to ask if she might really need more than 2kg for her. The results?- you had it everyday in a week because if you don’t it ...